‘Payless’ opens a fake luxury store with $600 shoes for fashion experiment
SANTA MONICA, Calif. — In an elaborate fashion experiment, a shoe retailer known for low prices convinced prominent fashionistas to buy their kicks for hundreds of dollars.
Payless Shoes took over a former Armani store, and set up a fake luxury shoe outlet called “Palessi.” The outlet was loaded with the retailer’s discount footwear priced ridiculously high.
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