Friday, 30 November 2018

Flipkart Fashion undergoes tech upgrade to improve user experience

 Flipkart Fashion undergoes tech upgrade to improve the user experience


In August, this year, Business Today caught up with Rishi Vasudev, the Vice President of Fashion, Home & Furniture business at Flipkart. In the calendar year 2017, Flipkart Fashion (excluding Myntra) turned in a billion dollars of GMV, he said and predicted a 65 percent growth in 2018. Vasudev spoke on a range of issues, including why it was important to have a fashion vertical within Flipkart, even after it acquired a specialized fashion e-tailer, Myntra. Myntra, in turn, acquired Jabong and the Flipkart Group ended up with three fashion plays. Under Walmart, Jabong has now been consolidated into Myntra when it comes to the back-end. Excerpts from the interview:

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