TRAFFIC
Traffic (stylized as TRAFFIC), the Wildlife Trade Monitoring Network, is the leading non-governmental organization working globally on the trade of wild animals and plants in the context of both biodiversity and sustainable development. It was founded in 1976 as a strategic alliance of the World Wide Fund for Nature (WWF) and the International Union for the Conservation of Nature (IUCN).
The organization aims to ‘ensure that trade in wild plants and animals is not a threat to the conservation of nature’. It states that through research, analysis, guidance, and influence, it promotes sustainable wildlife trade (the green stream work) and combats wildlife crime and trafficking (the red stream work). Traffic's work involves research, publication of influential reports, projects, education, outreach and advocacy on the issue of wildlife trade.
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